Global Migration Consultants Inc- GMCI
Senior Executive, Digital Marketing — Lead Generation Specialist for Migration & Education Services
Dhaka
Deadline: 2025-12-31
1 Positions
Job Overview
Company: Global Migration Consultants Inc- GMCI
Location: Dhaka
Type: FullTime
Salary: Negotiable
Posted: 2025-12-25
Experience: 2 Years
Education Requirements
Bachelor/Honors
Job Responsibilities
- Manage and grow official GMCI social media pages (Facebook, Instagram, LinkedIn)
- Design and manage high-conversion Meta Ads and Google Ads campaigns
- Coordinate lead tracking and follow-up with sales/counseling team using CRM
- Oversee creation of video testimonials, reels, and blog content
- Optimize website for SEO targeting migration and study-abroad keywords
- Provide weekly performance reports using Google Analytics and Meta Business Suite (CPL, conversion rates)
- Update and maintain company websites and post content regularly
Required Skills
- Air Ticketing and Visa Processing
- Creative Content Writing
- Digital Marketing (Social Media Marketing)
- Education Counseling
- Graphic Design and Digital Content Creation
- Tour and Travel Agency knowledge
- Tour Package management
- Video Editing
- Website Maintenance
- Paid Advertising (Meta & Google Ads)
- SEO and Web Traffic Optimization
- Google Analytics
- CRM lead management
Benefits & Compensation
- Transport Allowance (T/A)
- Mobile bill reimbursement
- Performance bonus
- Festival Bonus (2)
Job Description
Global Migration Consultants Inc- GMCI is seeking a proactive and results-driven Senior Executive, Digital Marketing to join its dynamic team in Dhaka. This job presents an excellent opportunity to work for a reputable company in the migration and education consultancy space. The successful candidate will be primarily responsible for digital lead generation across multiple channels for visa services, ticketing, tours, and student recruitment. This job circular is targeted at candidates in Bangladesh who are ready to apply and contribute to measurable growth.About the company: Global Migration Consultants Inc- GMCI is part of the Jackfruit Group with core activities in Education, Business and Skilled Migration Support. The company operates from Concord Grand, Shantinagar, Dhaka and services clients interested in migration and international education. As a company operating in a competitive market, GMCI places a high value on digital presence, conversion-driven campaigns and strong cross-team collaboration.Role overview: The Senior Executive, Digital Marketing will design, implement and optimize paid and organic digital strategies to generate high-quality leads. You will work closely with the sales/counseling team to ensure proper lead tracking, follow-up and conversion. This role demands a mix of strategic thinking, hands-on execution, creative content production, and effective use of analytics tools to drive Cost Per Lead (CPL) improvements and higher conversion rates.Key responsibilitiesDevelop and manage social media strategy for GMCI official pages (Facebook, Instagram, LinkedIn) to increase engagement and leads.Plan, design and run conversion-focused Meta Ads and Google Ads campaigns targeting prospective students and immigration applicants.Coordinate lead management with the sales/counseling team, ensure leads are tracked through CRM and nurture workflows are followed.Oversee content production including video testimonials, informational reels, blog posts and other digital assets to support lead generation.Perform on-page and off-page SEO tasks to improve organic ranking for targeted keywords such as "Canada immigration consultant in Dhaka" and "Study in UK from Bangladesh." Optimize the website and landing pages for better traffic and conversions.Monitor and report weekly performance using Google Analytics and Meta Business Suite — focusing on CPL, conversion rate and campaign ROI.Manage, update and maintain company websites regularly, ensure content is current, technically sound and optimized.Required skills & experienceMinimum 2 years of relevant experience in digital marketing, preferably within consulting firms, travel agencies, immigration and education consultancy services, or tour operators.Strong competency in social media management and paid advertising platforms (Meta and Google Ads).Hands-on experience with content creation tools — video editing, graphic design and web content management.Basic SEO knowledge and experience improving web traffic for service-oriented keywords.Ability to analyze campaign performance using Google Analytics and Meta Business Suite and produce actionable weekly reports.Familiarity with CRM-based lead tracking and coordination between marketing and sales teams.Good communication skills and creative content writing abilities.Education & other requirementsMinimum education: Bachelor / Honors.Age range: 20 to 55 years. (As specified in the circular.)Gender requirement: Male only (as indicated by the employer).BenefitsTransport allowance (T/A)Mobile bill reimbursementPerformance bonusFestival bonuses (2)This job posting also explains how to apply. The position supports online application through the recruiting platform and invites qualified candidates in Bangladesh to apply. Please review your CV, prepare a short video resume if preferred (company prefers video resumes), and follow the apply instructions in the circular. Note: This job description is published by the company and applicants should verify details directly with GMCI before making financial transactions or commitments. To apply, visit the listed application link or the company's website and follow the apply process.Keywords for SEO and discoverability: job, company, circular, bangladesh, apply.GMCI is looking for a motivated digital marketer who can turn digital engagement into measurable business outcomes — if you are results oriented, well-versed in paid media and content creation, and ready to work in a fast-moving environment, we encourage you to apply.