Tasfiya Int.
Digital Marketing Specialist — Grow Salon Bookings & Academy Enrollments at Tasfiya Int.
Dhaka
Deadline: 2025-12-26
1 Positions
Job Overview
Company: Tasfiya Int.
Location: Dhaka
Type: FullTime
Salary: Tk. 33,000 - 38,000 (Monthly)
Posted: 2025-12-24
Experience: 5 Years
Education Requirements
Bachelor/Honors
Job Responsibilities
- Plan and execute paid ad campaigns (Facebook, Instagram, Google) for lead generation and brand awareness.
- Develop engaging social media calendars and collaborate with designers for visuals and videos.
- Monitor online inquiries and optimize the sales funnel to convert leads into bookings and admissions.
- Identify trends in the beauty industry and apply growth-hacking strategies.
- Track ROI and provide weekly performance insights to management.
Required Skills
- Meta Ads Manager (Facebook & Instagram)
- Google Ads
- Social Media Analytics (FB Insights, GA4, UTM tracking)
- Paid media campaign management
- Content strategy and copy-writing in English & Bengali
- Lead conversion and funnel optimization
- Data analysis and performance reporting
- Creative thinking and trend awareness
Benefits & Compensation
- T/A and mobile bill reimbursement
- Yearly salary review
- 2 festival bonuses
- Evening snacks and tea
Job Description
Tasfiya Int. (Tasfia International Ltd.) is hiring a results-driven Digital Marketing Specialist to join our dynamic team in Dhaka. This job is an exciting opportunity to work with a leading company in the beauty & education sectors to scale premium salon bookings and drive student enrollments for our Professional Training Academy. If you are passionate about paid media, content strategy, analytics and converting leads into customers, this circular is designed for you. Read on to learn responsibilities, required skills, benefits, and how to apply.Why this job & company? Tasfiya Int. combines beauty services and professional training, making it ideal for digital marketers who want measurable impact. This company values creativity, data-driven thinking and industry trend awareness. As part of the team you will own campaigns that directly affect revenue — salon bookings and academy admissions.Overview (at a glance)Position: Digital Marketing SpecialistLocation: Dhaka, BangladeshEmployment: Full Time (Work at office)Vacancies: 1Salary: Tk. 33,000 - 38,000 (Monthly)Experience: 5 to 10 years (relevant industry experience preferred)Education: Bachelor/HonorsApply before: 2025-12-26Key responsibilitiesPlan, create and manage paid ad campaigns across Facebook, Instagram and Google to generate quality leads and drive brand awareness.Build and execute content strategies and social media calendars in collaboration with designers to produce compelling visuals, short-form videos and copy that resonate with target audiences.Monitor and respond to online inquiries and optimize the sales funnel to increase conversion rates for salon bookings and training admissions.Track and report performance metrics (CPL, CPA, ROAS, conversion rates) and provide weekly performance insights to management.Continuously test creatives, audiences and funnels; use growth-hacking techniques and industry trend analysis to stay ahead of competitors.Work cross-functionally with operations and training teams to ensure marketing-to-sales handover is smooth and measurable.Required skills & experience5–10 years of proven experience in digital marketing — experience in beauty (salon/spa) or education/training sectors is a strong plus.Expert-level knowledge of Meta Ads Manager (Facebook & Instagram) and Google Ads platforms.Familiarity with social media analytics tools and measurement frameworks (FB Insights, GA4, UTM tracking).Excellent copy-writing skills in English and Bengali with a knack for creating clear calls-to-action that convert.Strong analytical mindset: ability to read data, derive insights, and iterate campaigns quickly.Creative thinking and trend sensitivity: ability to identify viral content opportunities relevant to the beauty industry and student recruitment.Result-oriented, proactive, team-player attitude and ability to work from the office in Dhaka.Additional requirementsAge preference: 27 to 35 years (as per company circular).Gender: M/F (both male and female candidates may apply).Benefits & perksMonthly salary within advertised range.Travel allowance (T/A) and mobile bill reimbursement.Yearly salary review and two festival bonuses.Office refreshments (evening snacks, tea) and a collaborative workplace.How to applyThis job listing is posted as a public circular by the company. The job is open for online application. Please prepare an updated CV (preferably with a short video resume if available, Tasfiya Int. prefers video resumes) and apply before the deadline. The application deadline (validThrough) is 2025-12-26. When you apply, ensure your CV highlights relevant campaign metrics, platforms used, and examples of creative work or case studies.Important notesThis job posting (circular) is published for job seekers in Bangladesh; all information is provided by the hiring company.Always verify the company details and avoid any financial transactions demanded during the recruitment process.If you are an experienced digital marketer who loves measurable results and creative campaigns, apply to this job at Tasfiya Int. and help grow both salon bookings and student enrollments. Good luck!