Rahat`s English Care
Senior Digital Marketing Specialist — Lead Growth for Rahat’s English Care (Dhaka)
Dhaka
Deadline: 2025-12-31
1 Positions
Job Overview
Company: Rahat`s English Care
Location: Dhaka
Type: FullTime
Salary: Tk. 30000 - 35000 (Monthly)
Posted: 2025-12-23
Experience: 2 Years
Education Requirements
Bachelor's Degree in Marketing, Business Administration (BBA) or related discipline. Training in GTM, GA4, server-side tracking, sales funnel building & CRO preferred.
Job Responsibilities
- Design and implement full sales funnels for TikTok, Facebook, Instagram, Google Ads and YouTube Ads.
- Create multi-channel marketing strategy, perform budget planning, and conduct daily campaign monitoring and optimization.
- Set up and manage advanced tracking: Facebook CAPI, Offline Events, Google Tag Manager (including server-side) and CRM integration for lead-to-sale tracking.
- Generate high-quality leads for online and residential courses and manage the nurturing process in CRM until sales confirmation.
- Perform regular data analysis using GA4 and other analytics tools and produce actionable reports.
- Optimize cost per admission (CPA) and maximize marketing ROI through data-driven decisions.
- Collaborate with creative teams to plan ad content and copywriting aligned with campaign goals.
- Drive growth across all social media channels.
Required Skills
- Facebook Ads Manager (Advanced)
- Google Ads (Search, Display, YouTube)
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM) & Server-side Tracking
- Facebook Pixel & Conversion API (CAPI) setup
- CRM Integration and Offline Event Tracking
- Data Analysis and Reporting (Looker Studio/Data Studio)
- Conversion Rate Optimization (CRO)
- Social Media Marketing (TikTok, Facebook, Instagram)
- SEO and general digital marketing skills
Benefits & Compensation
- Monthly salary: Tk. 30,000 - 35,000 (Negotiable based on skills).
- Performance based increment (yearly).
- Festival bonus: 1 (yearly).
- Weekly holiday: 1 day.
- Opportunity to lead the marketing department of a growing Ed-Tech brand.
- Friendly office environment and professional growth in a reputed company in Bangladesh.
Job Description
Rahat’s English Care is hiring a strategic and data-driven Senior Digital Marketing Specialist to own and scale our end-to-end digital marketing funnel. This job circular is open to motivated digital marketers based in Bangladesh who can deliver measurable growth across paid and organic channels. If you are passionate about education, funnels, and data, please read this job circular carefully and apply.This job is ideal for a marketer who is not satisfied with simple "boosting" tactics but wants to build true performance marketing systems that drive admissions and maximize ROI. The role will be based in Dhaka (Mirpur 1) and requires hands-on experience with Google Ads, YouTube Ads, Facebook Ads, Conversion API (CAPI), Google Tag Manager (GTM), GA4 and CRM integrations.Why this job & why this company?Lead the marketing function of a fast-growing Ed-Tech / spoken English company in Bangladesh.Hands-on ownership of multichannel paid acquisition and analytics.Opportunity to shape brand growth across online and residential (in-person) courses.Key highlights (at a glance):Company: Rahat’s English CareLocation: Dhaka (Mirpur 1)Employment Type: Full Time (Work at office)Vacancies: 1Salary: Tk. 30,000 - 35,000 (Monthly), negotiable based on skillsApplication Deadline: 2025-12-31 — apply before this dateDetailed responsibilities (what you will do):Design and implement full sales funnels for TikTok, Facebook, Instagram, Google Ads and YouTube Ads to drive high-quality lead generation and admissions.Manage multi-channel campaigns including budget planning, daily monitoring, and performance optimization to improve CPA and ROAS.Implement advanced tracking using Facebook CAPI, Offline Events, GTM (including server-side tracking) and ensure robust CRM integrations for lead-to-sale attribution.Lead lead-generation and nurturing strategies: capture high-quality leads and build nurturing flows within CRM to convert leads to confirmed sales.Use GA4 and other analytics tools to analyze performance, generate insights, and produce regular reports for leadership.Collaborate with creative and content teams to produce conversion-focused ad creatives and copy.Continuously optimize cost per admission (CPA) and overall marketing efficiency through data-driven decisions.Required skills & competencies:2 to 3 years of experience in digital marketing with demonstrable success in paid acquisition (Facebook & Google Ads).Deep knowledge of Facebook Ads Manager (advanced), Google Ads (Search, Display, YouTube), and measurement with GA4.Hands-on experience with Google Tag Manager, server-side tracking, Facebook Pixel & CAPI setup, and CRM integration for offline-event tracking.Strong analytical skills to interpret campaign data and take rapid optimization actions.Experience or familiarity with conversion rate optimization (CRO), sales funnel building, and analytics visualization tools (Looker Studio/Data Studio preferred).Excellent understanding of customer psychology and how to design funnels that convert for education products.Educational requirements:Bachelor’s Degree in Marketing, Business Administration (BBA) or related discipline preferred.Relevant training or coursework in advanced web analytics (GTM & server-side tracking), sales funnel building, CRO and data visualization is a plus.Other requirements & preferences:Age: 24 to 45 years (as mentioned in the circular).Gender preference: Male (as stated in this specific job circular).Preferred industry experience: Education (Ed-Tech), Coaching Centers, or Digital Marketing Agencies.Compensation & benefits:Monthly salary: Tk. 30,000 - 35,000 (negotiable based on skills and expertise).Performance-based increment (yearly), festival bonus (1 time yearly), weekly holiday: 1 day.Friendly work environment and opportunity to lead marketing for a growing Ed-Tech brand.How to apply: This is an online apply job. Please ensure you apply before the deadline: 2025-12-31. You may apply via the employer’s application link or the job posting platform. When you apply, include an updated resume and, if preferred, a video resume (preferred by the employer). The company website is listed in the circular; if you have relevant campaign case studies or portfolio links, include them with your application.Please note: This job circular and all its details are provided by the employer. Candidates are advised to verify information directly with Rahat’s English Care and apply through the official application link provided in the posting.Keywords: job, company, circular, bangladesh, apply — included in this description to improve discoverability for candidates searching for digital marketing roles in Bangladesh.