Akij Resources
Assistant Manager — Marketing for Benzol Lubricants (Lead Brand & Growth)
Dhaka
Deadline: 2025-12-25
1 Positions
Job Overview
Company: Akij Resources
Location: Dhaka
Type: FullTime
Salary: Negotiable
Posted: 2025-12-19
Experience: 4 Years
Education Requirements
BBA in Marketing required; MBA in Marketing preferred
Job Responsibilities
- Conduct market research to understand customer needs, competitor strategies, and industry trends for assigned portfolio.
- Develop and implement brand strategies to strengthen market positioning for assigned portfolio.
- Develop new products and enhance existing products, define USP in coordination with QC, R&D and production.
- Plan ATL, BTL, events, customer engagement campaigns & digital campaigns and execute through event and digital teams.
- Develop promotional strategies for distributors, retailers, and end consumers.
- Work with sales teams to ensure effective distribution and visibility in retail outlets.
- Monitor competitor pricing and recommend adjustments to maintain competitiveness and profit margins.
- Develop trade programs, loyalty programs and customer retention strategies.
- Handle customer feedback and complaints to improve brand perception.
- Monitor KPIs (market share, brand awareness, sales growth) and prepare monthly performance reports.
- Coordinate with Supply Chain, R&D, Finance, and Sales teams for smooth execution of brand plans.
- Develop marketing plan with budget and control the budget execution.
Required Skills
- Analytical Skill
- Brand Activation
- Brand Planning/Development
- Communication and Interpersonal Skills
- Confident and Dynamic Personality
- Data Analysis and Presentation
- Google Suite
- Market Research
- Promotion and Branding
- Smart Presentation Skill
Benefits & Compensation
- Mobile bill reimbursement
- Tour allowance
- Provident fund
- Weekly 2 holidays
- Insurance
- Gratuity
- Travel Allowance (T/A)
- Partially subsidized lunch facilities
- Yearly salary review
- 2 festival bonuses per year
- Other benefits as per group policy & BLA
Job Description
Akij Resources is recruiting a motivated and experienced Assistant Manager - Marketing to lead the Benzol Lubricants portfolio. This job posting is part of an official company circular and targets marketing professionals in Bangladesh who are ready to drive brand growth, build trade programs, and execute consumer and channel activation plans. If you are passionate about brand strategy, product development, and driving measurable business results, read the complete job circular below and learn how to apply.This job requires an energetic, analytical, and commercially-minded marketer who can collaborate across R&D, production, finance, supply chain, and sales teams to deliver strong business outcomes. The role will be office-based in Dhaka and is a Full Time opportunity at a leading diversified company in Bangladesh.Key ResponsibilitiesConduct market research to understand customer needs, competitor strategies, and industry trends for the assigned Benzol Lubricants portfolio.Develop and implement brand strategies to strengthen market positioning for the assigned portfolio.Drive product development initiatives (new & existing), define USPs and coordinate with QC, R&D and production teams.Plan and execute ATL, BTL, events, customer engagement campaigns and digital campaigns through cross-functional teams.Design and implement promotional strategies for distributors, retailers and end consumers to boost visibility and sales.Work closely with sales teams to ensure effective distribution and retail visibility.Monitor competitor pricing and recommend adjustments to remain competitive while protecting profit margins.Develop trade programs, loyalty programs and customer retention strategies to increase repeat purchase behaviour.Handle customer feedback and complaints to enhance brand perception and customer satisfaction.Monitor KPIs (market share, brand awareness, sales growth) and prepare monthly performance reports for senior management.Coordinate with Supply Chain, R&D, Finance, and Sales teams to ensure smooth execution of marketing plans.Develop marketing plans with budgets and control budget execution to meet ROI expectations.Required Skills & CompetenciesMinimum 4 years of relevant experience in FMCG, Automobile, or Manufacturing environments with exposure to Lubricants/Auto/FMCG.Strong analytical skills and competency in data analysis and presentation.Brand activation, brand planning & development experience.Market research skills to derive actionable insights and competitive intelligence.Good command of Google Suite, and modern presentation skills.Excellent communication and interpersonal skills; confident and dynamic personality.Experience designing promotions, trade programs and BTL/ATL campaigns.Educational RequirementsBachelor of Business Administration (BBA) in Marketing or equivalent.Master of Business Administration (MBA) in Marketing preferred.Experience & Other RequirementsAt least 4 years of hands-on marketing experience.Age: At least 28 years.Open to both male and female applicants (M, F).Office-based role located in Dhaka, Bangladesh.Compensation & BenefitsSalary: Negotiable (as per company policy).Benefits include: mobile bill reimbursement, tour allowance, provident fund contribution, weekly 2 holidays, insurance, gratuity, travel allowance (T/A).Lunch facilities partially subsidized, yearly salary review, and 2 festival bonuses annually.Other benefits as per group policy and BLA.How to ApplyThis job circular is published by the company via a recruitment portal. Online application is available. Candidates who wish to apply should use the employer's bdjobs application route or company career portal. Please prepare an updated CV highlighting your marketing accomplishments, product/brand experience, and measurable outcomes (market share, sales growth, campaign ROI). Apply through the official BDJobs/MyBDJobs application link indicated in the circular or visit the company site for further details.Important dates: Posted on 2025-12-19. Application deadline (valid through): 2025-12-25. Interested candidates in Bangladesh should apply before the deadline.This job description aims to be SEO-friendly for candidates searching for marketing jobs and brand roles in Bangladesh. If you match the skills and experience above, do not delay — apply as instructed in the circular to be considered for this exciting opportunity with Akij Resources.