Tusfia International
Sr. Executive – Digital Marketing for Leading Beauty Salon & Training Institute
Dhaka
Deadline: 2025-12-15
1 Positions
Job Overview
Company: Tusfia International
Location: Dhaka
Type: FullTime
Salary: Tk. 30000 - 35000 (Monthly)
Posted: 2025-12-05
Experience: 5 Years
Education Requirements
Bachelor/Honors
Job Responsibilities
- Manage and maintain all social media pages and platforms; create and schedule content.
- Create, design, and publish digital ads and social campaigns across platforms.
- Produce and edit video content and visual creatives using Adobe Illustrator and other tools.
- Manage appointments via telephone, walk-ins, and digital booking platforms.
- Provide accurate information on services, pricing, promotions, and packages.
- Address client inquiries, feedback, and complaints with discretion and efficiency.
- Maintain and update client records including service history and preferences.
- Liaise with beauticians, stylists, and management to ensure timely service delivery.
- Promote and upsell salon services, membership packages, and retail products.
- Assist management with administrative and operational support as needed.
Required Skills
- Creative content writing
- Creative Design
- Creativity and Innovation
- Digital Marketing (Social Media Marketing)
- Campaign Management
- Graphic design (Adobe Illustrator)
- Video production and editing
- MS Office proficiency
- Basic SEO knowledge
- Customer service and communication (Bangla & English)
Benefits & Compensation
- Over time allowance
- Performance bonus
- Salary review: Yearly
- Festival Bonus: 2
- Probation Period: 06 month
Job Description
Tusfia International is seeking a proactive and highly motivated Sr. Executive - Digital Marketing to join our team and support all Beauty Salon units and our Training Institute. This job circular is aimed at experienced digital marketing professionals who are creative, organized, and customer-service oriented. The position is based in Dhaka and the successful candidate will be expected to manage social media presence, produce engaging multimedia content, and support client-facing operations. This job posting outlines responsibilities, required skills, qualifications, benefits, and how to apply.About the company: Tusfia International operates beauty salon units and a training institute in Dhaka. As a growing company in the beauty services sector, we emphasize professional customer service, quality training, and strong digital engagement. This company circular is intended to identify an experienced digital marketer who understands the beauty industry context in bangladesh and can help grow the brand online and offline.Manage and maintain all social media pages and platforms for the salons and training institute, including content calendars and daily posting.Create, design, and publish digital ads and social campaigns across platforms (Facebook, Instagram, TikTok, YouTube, etc.).Produce and edit video content and visual creatives using tools such as Adobe Illustrator and other graphic/video tools to support campaigns and promotions.Respond to customer inquiries from social channels, telephone, walk-ins, and digital booking platforms; manage appointment scheduling and client records.Provide accurate information on services, pricing, promotions, and membership packages to prospective and existing clients.Address client feedback and complaints professionally and liaise with stylists and management to ensure timely service delivery.Assist with upselling salon services, membership packages, and retail products through targeted campaigns and in-person interactions.Support management with administrative and operational tasks as required, including basic reporting of campaign performance and engagement metrics.Required Skills & Expertise:Minimum 5 years of practical experience in digital marketing, preferably within Beauty Parlor/Salon/Training Institute, consultancy or customer-service driven organizations.High proficiency in social media marketing, content creation, video editing, and graphic design (Adobe Illustrator and relevant tools).Strong MS Office skills and familiarity with SEO basics.Excellent communication skills in Bangla and English; ability to handle customer queries calmly and professionally.Creative content writing and campaign management skills; ability to generate fresh creative ideas and execute them.Experience in customer service, direct selling/marketing, or call center environments is a plus.Education & Experience:Bachelor/Honors degree or equivalent academic qualification.5 to 7 years of relevant work experience in digital marketing and customer-facing roles.Work Environment & Hours: Office-based role located at Kalabagan (Dhaka-1205). Office hours: 10:00 AM to 07:00 PM, six working days per week. Flexibility to work evenings, weekends, or holidays if required; overtime allowances apply.Salary range: Tk. 30,000 - 35,000 per month.Overtime allowance, performance bonus, yearly salary review, and two festival bonuses.Probation period: 6 months.Who should apply: If you are an experienced digital marketing professional with a background in beauty services or training institutes and are looking for a stable, growth-oriented job in bangladesh, we encourage you to apply. This circular is targeted at candidates who can demonstrate creativity, good interpersonal skills, and a track record of managing social media and digital campaigns.How to apply: Candidates can apply by emailing their CV and a short cover letter to hr.tsfinthq25@gmail.com. Please include examples or links to your previous digital campaigns or portfolios where possible. Mention the Job Title "Sr. Executive - Digital Marketing" and Job ID 1436767 in the subject line of your application. You may also apply through the online application portal if available.Selection Process & Tips: Shortlisted candidates will be contacted for preliminary screening followed by an in-person interview at the Kalabagan office. Prepare to discuss previous campaign metrics, sample creatives, and how you manage client interactions and bookings. Emphasize measurable outcomes from past digital campaigns and your role in achieving them.This job circular is published to help qualified candidates discover an engaging opportunity at a reputable company. If you meet the qualifications and are ready to contribute to a dynamic team, please apply before the deadline.