Victoria Fashion Accessories Industry
Assistant General Manager (Marketing) – Lead Marketing for Victoria Fashion Accessories Industry
Dhaka
Deadline: 2025-12-15
1 Positions
Job Overview
Company: Victoria Fashion Accessories Industry
Location: Dhaka
Type: FullTime
Salary: Negotiable
Posted: 2025-11-25
Experience: 6 Years
Education Requirements
Bachelor's degree in Marketing, Business Administration, or related field (preferred)
Job Responsibilities
- Develop and implement strategic marketing plans for B2B/export markets
- Manage key client relationships and lead generation initiatives
- Create product positioning, promotional materials, and trade collateral
- Coordinate with production and quality teams to leverage certifications (OEKO-TEX, GRS, FSC, ISO) in marketing
- Conduct competitor and market analysis to identify growth opportunities
- Plan and manage trade show participation and buyer engagement activities
- Monitor marketing KPIs and report campaign ROI to senior management
- Lead and mentor marketing team members and manage external agencies
Required Skills
- Marketing strategy and planning
- B2B sales and client management
- Branding and product positioning
- Market research and competitor analysis
- Excellent communication and negotiation
- Experience in packaging, labels, trims, or garments accessories
- Familiarity with OEKO-TEX, GRS, FSC, ISO standards (advantageous)
- MS Office and presentation skills
- Leadership and project management
Benefits & Compensation
- T/A (Travel Allowance)
- Yearly salary review
- Two festival bonuses
Job Description
Victoria Fashion Accessories Industry (a concern of Cosmo Group) invites experienced marketing professionals to apply for the role of Assistant General Manager (Marketing). This job circular from a leading company in Bangladesh offers an opportunity to lead strategic marketing initiatives for a well-established trims and packaging business that serves export-oriented garment clients. If you are a proactive marketing leader with industry experience in packaging, labels, or garments accessories, we encourage you to read the circular in full and apply.About the company: Victoria Fashion Accessories Industry produces high-quality hangtags, printed paper boxes, woven labels, satin labels, care labels, heat transfer labels, narrow fabrics (elastic and jacquard), poly bags, printed BOPP tapes, transparent tapes, and master cartons. The company follows industry-recognized certifications including OEKO-TEX, GRS, FSC, and ISO to ensure sustainability and quality.Role overview: The Assistant General Manager (Marketing) will play a central role in building brand presence, growing client relationships, and driving marketing strategies that align with the company’s business goals. This is a full-time, office-based position located in Dhaka/Gazipur, Bangladesh. The selected candidate will collaborate closely with commercial, production, and export teams to translate product capabilities into market success.Key responsibilities (summary):Develop and execute marketing strategies and annual marketing plans tailored to B2B and export markets.Manage customer relationships, lead generation, and client retention activities; act as a primary contact for key accounts.Design product positioning, promotional campaigns, and trade collateral for trims, labels, and packaging products.Coordinate with production, quality, and export teams to ensure market requirements and certifications (OEKO-TEX, GRS, FSC, ISO) are communicated and leveraged in marketing.Oversee pricing strategy input, competitive analysis, and market research to identify new business opportunities.Plan and manage participation in trade shows, buyer visits, and B2B meetings relevant to the garments and packaging sectors.Monitor and report on marketing KPIs, campaign ROI, and pipeline development to senior management.Train and supervise marketing staff and external agencies when required.Experience and qualifications:Minimum 6 years of relevant experience, preferably within Design/Printing/Publishing, Packaging Industry, or Garments Accessories businesses.Proven background in B2B marketing, export market development, branding, and client management.Strong knowledge of product categories such as hangtags, woven labels, care labels, printed tapes, and packaging solutions.Excellent communication, negotiation, and presentation skills.Degree in Marketing, Business Administration, or a related discipline is preferred.What the job offers:Work within a recognized company in Bangladesh with international certifications and export focus.Benefits include travel allowance (T/A), yearly salary review, and two festival bonuses as outlined in the company circular.A role that bridges marketing strategy with product and export teams, allowing for measurable impact on company growth.How to apply: This is an online-apply job circular. Interested candidates are encouraged to review the company website and apply promptly before the deadline. The job circular lists the application deadline as 2025-12-15. Please prepare an updated CV highlighting relevant industry experience and measurable marketing achievements.Additional notes: The company prefers male candidates for this vacancy and indicates a minimum age of 28 years. This job is office-based in Dhaka/Gazipur. If you meet the experience requirements and are ready to contribute to a growing export-oriented business, please apply through the provided company contact or website. Remember to mention relevant experience with trims, labels, packaging, and any familiarity with OEKO-TEX/GRS/FSC/ISO standards in your application.This description is intended to provide a clear overview of the job, the company, and how to apply for the position in Bangladesh. For any further clarifications, refer to the official company website or the job circular source.