Bitchip Digital
Head of Digital Marketing — Lead SaaS Growth & Strategy (Dhaka)
Dhaka
Deadline: 2025-11-30
1 Positions
Job Overview
Company: Bitchip Digital
Location: Dhaka
Type: FullTime
Salary: Tk. 70000 - 80000 (Monthly)
Posted: 2025-11-02
Experience: 4 Years
Education Requirements
Bachelor / Honors
Job Responsibilities
- Design and execute go-to-market strategies for new and existing SaaS products
- Develop and manage customer acquisition funnels through SEO, paid campaigns, and content-driven growth
- Track and optimize key metrics such as CAC, LTV, MRR, churn, and activation rates
- Oversee A/B testing, conversion optimization, and lifecycle marketing
- Lead and mentor a small, results-oriented marketing team
- Allocate and optimize marketing budgets to achieve predictable, scalable ROI
- Collaborate with the founder and tech team to align marketing strategies with product goals
- Run data-driven marketing experiments with clear ROI tracking
Required Skills
- Digital Marketing
- Google Ads
- Meta Marketing / Meta Ads
- SaaS Marketing
- HubSpot
- GA4
- Performance analytics
- Conversion optimization
- A/B testing
Benefits & Compensation
- Tour allowance
- Yearly salary review
- 2 festival bonuses per year
- 12 days yearly sick and casual leaves
Job Description
BitChip / Bitchip Digital is hiring — Head of Digital Marketing (SaaS Growth & Strategy)This job posting is for an experienced digital marketing leader to drive measurable growth for SaaS products. If you are passionate about building repeatable acquisition funnels, driving subscription revenue, and shaping product-market fit with data-driven marketing, this company-level circular in Bangladesh could be the next step in your career. Read the full job circular and apply if you meet the criteria.About the companyBitChip Digital (listed as Bitchip Digital in the job circular) is a growth-focused digital company that helps businesses scale using performance marketing, content, and product-led growth strategies. The company has served businesses internationally and is hiring based in Dhaka, Bangladesh.Role overviewThe Head of Digital Marketing will own strategy and execution for multi-channel growth across several SaaS offerings. This senior job requires strong hands-on experience across paid acquisition, organic growth, lifecycle marketing, and analytics. You will collaborate with product, engineering, and leadership to convert marketing investments into predictable subscription revenue.Key responsibilitiesDesign and execute go-to-market strategies for new and existing SaaS products.Develop and manage customer acquisition funnels using SEO, paid campaigns (Google Ads, Meta), and content-driven growth.Track and optimize critical SaaS and growth metrics: CAC, LTV, MRR, churn, activation, and retention rates.Oversee A/B testing, conversion optimization, and lifecycle marketing to increase activation and reduce churn.Lead and mentor a small, results-oriented marketing team; foster accountability and performance.Allocate and optimize marketing budgets for predictable, scalable ROI.Run rigorous, data-driven marketing experiments with clear ROI tracking.Work closely with founders and the tech team to align marketing and product strategies.Required experience & educationMinimum 4 years of proven experience growing SaaS products from early stages to sustainable subscription or revenue milestones.Experience in software company environments and familiarity with SaaS business models and pricing strategies.Bachelor / Honors degree (as stated in the circular).Skills & competenciesDigital Marketing strategy and execution.Performance marketing: Google Ads, Meta Ads / Facebook Ads.Analytics and tracking: GA4, marketing analytics, conversion tracking.Marketing automation and CRM (HubSpot or similar).Strong understanding of SaaS metrics, pricing models, and customer journeys.Leadership, communication, and project management skills.Additional requirements & preferencesHands-on experience with common marketing tools (HubSpot, GA4, Meta Ads, Google Ads etc.).Proven track record running data-driven experiments with measurable ROI.Only male candidates are requested per the circular wording (applicant preference noted in the posting).Location & work modeOffice-based role in Dhaka (Uttara Sector 3), Bangladesh.Workplace: Work at office.Salary & benefitsSalary: Tk. 70,000 - 80,000 per month.Benefits: Tour allowance, yearly salary review, 2 festival bonuses annually, 12 days yearly sick and casual leaves.How to applyThe circular lists this job as open for online application. The posting does not include a direct apply email or URL — please refer to the company listing on the original job board or contact the company phone listed in the circular to apply. Make sure your CV highlights SaaS growth achievements (MRR/CAC/LTV improvements, funnel optimizations, campaign ROIs) and include examples of measurable outcomes.Why this job mattersThis is an impactful senior marketing job at a growth-focused company in Bangladesh, ideal for a hands-on leader who wants to own end-to-end acquisition and retention for SaaS products. If you enjoy combining strategic thinking with tactical execution and metrics-driven decision making, this job and company may be an excellent fit.Keywords for SEO and discoverability: job, company, circular, bangladesh, apply.