Grameen Healthtech Limited
Chief Marketing Officer — Lead Growth & Brand Strategy at Grameen Healthtech
Dhaka
Deadline: 2025-10-31
1 Positions
Job Overview
Company: Grameen Healthtech Limited
Location: Dhaka
Type: FullTime
Salary: Negotiable
Posted: 2025-10-11
Experience: 15 Years
Education Requirements
Master of Business Administration (MBA) in Marketing, Strategy, Business Analytics or a related field. Advanced certifications in digital marketing, leadership or technology are advantageous.
Job Responsibilities
- Develop and execute the overarching marketing strategy to achieve B2C and strategic project revenue targets and secure board approvals.
- Drive acquisition of paid B2C users through innovative, data-driven marketing initiatives.
- Lead product marketing strategy including refinement of the Product Bluebook and closing product journey gaps.
- Oversee retail outlet network operations to maximize monthly revenue and market penetration.
- Lead Telco partner integration and digital distribution initiatives.
- Develop Telco and MFS-related business cases, feasibility studies, and revenue targets.
- Align product and marketing roadmaps with Telco integration milestones and campaign rollouts.
- Champion BI, CLM and AI/ML capabilities to personalize customer interactions and enhance marketing efficiency.
- Establish and manage in-house creative, media, and PR teams to improve efficiency and brand consistency.
- Manage the marketing budget with a focus on cost efficiency and ROI optimization.
- Lead initiatives to enhance company valuation and secure venture capital funding.
Required Skills
- Marketing Management and Planning
- Stakeholder Management
- Team Leadership
- Marketing analytics
- Budget management
- ROI optimization
- Strategic planning and execution
- Product marketing
- Customer Lifecycle Management (CLM)
- AI/ML integration for marketing
- Communication and negotiation
- Investor relations
Benefits & Compensation
- Mobile bill reimbursement
- Performance bonus
- Provident fund
- Weekly 2 holidays
- Gratuity
- Festival Bonus (2)
Job Description
Grameen Healthtech Limited is seeking a visionary Chief Marketing Officer (CMO) to lead comprehensive marketing, brand, and growth initiatives across B2C and B2B segments. This senior leadership job at a forward-looking company offers an opportunity to shape product marketing, integrate AI/ML-driven personalization, manage large-scale campaigns, and play a pivotal role in investor positioning and valuation. If you are a strategic marketing leader with deep experience in healthcare or consumer brands and are eager to apply your skills in Bangladesh, we encourage you to apply.This circular outlines the role, responsibilities, required skills, benefits, and how to apply. The job is based in Dhaka and forms part of the company’s executive team. The ideal candidate will have an MBA-level education, 15+ years of progressive marketing experience (including senior leadership), and a proven track record in driving revenue, building in-house capabilities, and integrating technology into marketing operations.Key responsibilitiesDevelop and execute the overarching marketing strategy to achieve B2C and strategic project revenue targets aligned with the company business plan and board approvals.Drive acquisition of paid B2C users via performance marketing, channel optimization, and data-driven campaigns.Lead product marketing: refine the Product Bluebook, address product journey gaps, and own go-to-market plans.Oversee the retail outlet network to maximize monthly revenue and market penetration.Lead Telco integration and partnership initiatives to expand digital distribution and service availability.Build and manage Telco/MFS business cases, feasibility studies, and revenue forecasts.Ensure product and marketing roadmaps align with Telco integration milestones and campaign rollouts.Champion BI, Customer Lifecycle Management (CLM) and AI/ML capabilities to personalize customer interactions and improve marketing efficiency.Establish and run in-house creative, media, and PR teams to reduce costs and maintain brand consistency.Manage the marketing budget with a strong focus on ROI, cost efficiency, and resource allocation.Lead strategic efforts to enhance company valuation and secure venture capital funding through investor engagement and positioning.Required skills & qualificationsMaster of Business Administration (MBA) in Marketing, Strategy, Business Analytics, or related field.15 to 20+ years of progressive marketing experience, including at least 8 years in senior leadership roles (e.g., VP Marketing, CMO).Proven expertise in B2C and B2B marketing strategy, brand management, and revenue growth models.Experience with product marketing, customer lifecycle management, and AI/ML applications in marketing.Strong leadership skills with experience building and managing high-performance teams and in-house creative/media functions.Advanced knowledge of marketing analytics, budget management, performance marketing, and ROI optimization.Exceptional communication, negotiation, stakeholder management, and investor relations capabilities.Experience in healthcare startups or advertising agencies is a plus.Proven success in securing venture capital funding and improving company valuation preferred.Desired behavioral attributesVisionary leader who drives innovation and growth.Results-oriented with a focus on achieving revenue targets and measurable ROI.Adaptive and agile, leveraging emerging technologies and market insights.BenefitsMobile bill reimbursementPerformance bonusProvident fundWeekly two holidaysGratuityFestival bonus (2)Location & workplaceWork at office: Dhaka (Mirpur-01). This job is based in Bangladesh and reports to the executive leadership team.How to applyThis job circular is posted by the company on Bdjobs and allows online apply. Please prepare a CV highlighting executive achievements, marketing KPIs delivered, product & Telco partnerships led, and any investor/VC-related experience before you apply. Note: the company may request additional documents or a structured interview process.Keywords: job, company, circular, bangladesh, apply — use these terms when searching or sharing this posting.Note: The job posting was published by the employer. Applicants should verify details and follow the company’s official application channels when they apply.