Care Nutrition Limited
Assistant Manager, Trade Marketing — Lead Trade Activation & Retail Execution at Care Nutrition Limited
Dhaka
Deadline: 2025-11-04
1 Positions
Job Overview
Company: Care Nutrition Limited
Location: Dhaka
Type: FullTime
Salary: Negotiable
Posted: 2025-10-05
Experience: 3 Years
Education Requirements
Bachelor/Honors (Minimum a Graduate), preferably in Marketing or Business Administration
Job Responsibilities
- Lead the planning and execution of trade marketing programs aligned with brand and sales objectives to strengthen retailer networks.
- Design and deploy retailer- and channel-specific promotions, bundles, loyalty schemes, and activation campaigns.
- Ensure the right product mix and availability at the right outlets following the 'Right Product, Right Place' principle.
- Track sales performance by channel and evaluate the impact of trade initiatives on AIV (Average Invoice Value), coverage, and sales volume.
- Collaborate with Sales Officers, Territory Officers, and distributors to ensure high-quality retail execution.
- Conduct regular trade visits to audit retail visibility, gather competitive insights, and coach field teams.
- Develop planograms and ensure brand visibility and shopper engagement across retail and modern trade channels.
- Develop, deploy, and audit POSM (Point-of-Sale Materials) as per merchandising guidelines.
- Coordinate with vendors for timely production and installation of displays, standees, shelf talkers, etc.
- Monitor ROI on visibility investments through KPIs such as sales uplift, brand recall, and execution compliance.
- Gather and analyze insights on shopper behavior, competitor promotions, and retailer needs to recommend category growth initiatives.
- Provide trade marketing tools, promotional kits, and campaign briefs to support sales teams and distributors.
- Track and process monthly Trade Allowance claims, promotional spends, and partner incentives in compliance with internal SOPs.
- Collaborate with finance for reconciliation of trade spends and budget allocations.
Required Skills
- 3–5 years trade marketing / FMCG experience
- Experience with POSM deployment and channel activation programs
- Strong analytical skills and experience tracking ROI and KPIs
- Proficiency in MS Office (Excel, PowerPoint, Word)
- Excellent communication and presentation skills
- In-depth understanding of GT & MT trade channels and merchandising
- Ability to work under pressure, independently and in teams
- Target-oriented, sincere and dedicated work ethic
Benefits & Compensation
- As per company policy.
Job Description
Care Nutrition Limited is recruiting an experienced and driven Assistant Manager, Trade Marketing to join a mission-driven company focused on delivering high-quality nutrition products for children. This job opportunity is ideal for professionals with FMCG trade marketing experience who want to lead retailer activation, POSM deployment, and channel-specific promotions. This job circular invites qualified candidates across bangladesh to apply and help shape the retail presence of a trusted brand.Why this job and company? Care Nutrition Limited emphasizes purpose-driven work that impacts children’s nutrition and wellbeing. As part of the trade marketing team you will work closely with sales, distributors, and field teams to strengthen retail visibility, optimize product availability, and drive sales uplift. The role blends strategic planning with hands-on retail execution — perfect for candidates who enjoy both analysis and field-level implementation.Key responsibilities (summary) Include but are not limited to:Plan and execute trade marketing programs aligned with brand and sales objectives to strengthen retailer networks and channel coverage.Design and deploy retailer- and channel-specific promotions, bundles, loyalty schemes, and activation campaigns to increase sales and shopper engagement.Ensure optimal product mix and availability at the right outlets following the “Right Product, Right Place” principle.Track sales performance by channel and evaluate trade initiative impacts on AIV (Average Invoice Value), coverage, and volume.Collaborate with Sales Officers, Territory Officers, and distributors to ensure high-quality retail execution and distribution.Conduct regular trade visits to audit retail visibility, gather competitor intelligence, and coach field teams for better execution.Develop planograms and merchandising layouts to maximize brand visibility across GT and MT channels.Develop, deploy, and audit POSM (Point-of-Sale Materials) and coordinate with vendors for timely production and installation of displays, standees, and shelf talkers.Monitor ROI on visibility investments through KPIs such as sales uplift, brand recall, and compliance.Gather shopper and market insights to recommend channel/category growth initiatives and promotional optimization.Manage Trade Allowance (TA) claims, promotional spends, and partner incentives ensuring compliance with internal SOPs and collaborate with finance for reconciliation.Required qualifications and skillsMinimum: Graduate (Bachelor/Honours), preferably in Marketing or Business Administration from a reputed university.Minimum 3 years (typically 3–5 years) of relevant trade marketing or sales experience in the FMCG / packaged food sector.Hands-on experience executing trade campaigns, POSM deployment, and channel activation programs for GT & MT.Strong analytical skills, good command of MS Excel, PowerPoint, and Word for reporting and presentation.Excellent communication and presentation skills; ability to work under pressure and lead cross-functional collaboration.In-depth understanding of trade channels (General Trade & Modern Trade), shopper behavior, and merchandising best practices.Attention to detail, target-oriented mindset, sincerity, and dedication.Additional job requirements3–5 years of relevant experience in Trade Marketing or Sales within FMCG (Packaged Food preferred).Proven ability to coach field teams and improve retail execution compliance.Experience tracking and processing trade allowances and promotional spends.What the company offersCompensation: Negotiable (as per company policy).Benefits: As per company policy.Opportunity to work in a mission-oriented company contributing to child nutrition and brand growth.How to applyThis is an online job circular offering online application. Candidates who meet the profile are encouraged to prepare an updated CV (video resume preferred) and apply through the recruiting platform where the circular is posted. If you are searching for similar jobs in bangladesh or want to apply for roles in trade marketing, please follow the apply instructions listed in the job circular on the job portal. Ensure your CV highlights FMCG trade marketing achievements, POSM execution experience, and channel results.Equal opportunityCare Nutrition Limited welcomes applications from qualified candidates irrespective of gender. This job posting is published by the company via the job portal. Candidates should verify application instructions in the circular and apply promptly before the deadline.