Puspo Shop & ICT
Digital Marketing Specialist — Drive Growth with Ads, Funnels & Analytics
Gazipur
Deadline: 2025-10-10
1 Positions
Job Overview
Company: Puspo Shop & ICT
Location: Gazipur
Type: FullTime
Salary: Tk. 100000 - 120000 (Monthly)
Posted: 2025-10-02
Experience: 3 Years
Education Requirements
Master of Business Management (MBM)
Job Responsibilities
- Plan, execute and optimise paid campaigns across Meta (Facebook & Instagram), Google Ads and TikTok Ads.
- Design and implement sales funnels and conversion journeys for lead generation and customer acquisition.
- Set up and maintain tracking systems including Facebook Pixel, Google Tag Manager, server-side and browser-side tracking.
- Configure and optimise Google Business Profile and local search presence.
- Collaborate with graphic designers and content teams to produce ad creatives and promotional content.
- Analyse campaign performance using Google Analytics and Meta Business Suite; prepare reports and optimisation recommendations.
- Run email and SMS marketing campaigns and apply database marketing techniques.
- Provide digital marketing consultation tailored to client business goals and targets.
- Monitor market trends, competitor activity and customer feedback to update campaign strategy.
Required Skills
- Meta (Facebook & Instagram) Ads Campaign Management
- Google Ads Campaign Management
- TikTok Ads
- Sales funnel planning and execution
- Content planning and campaign strategy
- Facebook Pixel & Google Tag Manager setup
- Server-side and browser-side tracking
- Lead generation and conversion optimisation
- Google Analytics and Meta Business Suite
- Email marketing and SMS campaigns
- Data analysis and reporting
Benefits & Compensation
- Tour allowance
- Performance bonus
- Gratuity
- Profit share
- Salary review: Half Yearly
- Lunch facilities: Fully subsidised
- Festival bonus: 2 per year
Job Description
We are seeking an experienced Digital Marketing Specialist to join our growing company and lead paid-media, analytics and funnel-driven growth initiatives. This job is ideal for a results-oriented marketer who can plan and execute campaigns across Meta (Facebook & Instagram), Google, and TikTok, set up advanced tracking, and optimise conversion funnels to drive sales and leads. This circular aims to attract talented professionals in Bangladesh who want to apply their technical and strategic marketing skills within a dynamic team.Why apply? You will work closely with content creators, designers and business consultants to deliver measurable outcomes. The company provides competitive pay, performance incentives, and a collaborative office environment in Gazipur.Key responsibilitiesPlan, execute and optimise paid advertising campaigns across Meta (Facebook & Instagram), Google Ads and TikTok Ads to meet sales and lead generation targets.Design and implement sales funnels and conversion journeys—from awareness to purchase—tailored to clients’ services and target audiences.Set up and maintain tracking systems including Facebook Pixel, Google Tag Manager, server-side and browser-side tracking, and ensure accurate attribution.Configure and optimise Google Business Profile for clients and the company to improve local search performance.Collaborate with graphic designers and content teams to create high-performing ad creatives and promotional content.Analyse campaign performance using Google Analytics, Meta Business Suite and other tools; prepare reports and recommendations to improve ROAS and conversion rates.Conduct market research, competitor analysis and customer feedback reviews to adapt campaign strategy and messaging.Run email marketing, SMS campaigns and database marketing to nurture leads and increase customer lifetime value.Provide consultancy to clients and internal stakeholders on digital marketing strategy and sales enablement.Required skills & qualificationsMaster of Business Management (MBM) or equivalent.3 to 5 years of practical experience in digital marketing (Software company, IT enabled service, or AI startup experience is a plus).Proven experience with Meta, Google and TikTok ad platforms, and sales funnel implementation.Strong knowledge of Facebook Pixel, Google Tag Manager, server-side tracking & browser-side tracking.Skilled in campaign optimisation, A/B testing, audience targeting and analytics.Experience with lead generation, conversion rate optimisation and funnel-based marketing analytics.Familiarity with Google Business Profile setup and local SEO basics.Excellent communication and teamwork skills; ability to prepare presentations and management reports.What we offerSalary: Tk. 100000 - 120000 (Monthly)Tour allowance, performance bonus, gratuity and profit share.Half-yearly salary review.Fully subsidised lunch.Two festival bonuses per year.Additional informationLocation: Gazipur (Gazipur Sadar), Bangladesh — work at office.Vacancy: 1Gender preference: Male (as specified by the company).Preferred applicants should have 3 to 5 years of relevant experience.This job posting is part of a public company job circular. Candidates in Bangladesh who meet the requirements are encouraged to apply through the company website or contact the company for further application instructions. The company values measurable results, a data-driven mindset and teamwork.Keywords for visibility: job, company, circular, bangladesh, apply.