Ayash Overseas
Digital Marketing Executive / Social Media Manager – Drive Travel Campaigns & Generate Leads
Dhaka
Deadline: 2025-10-23
2 Positions
Job Overview
Company: Ayash Overseas
Location: Dhaka
Type: FullTime
Salary: Tk. 20000 - 35000 (Monthly)
Posted: 2025-09-23
Experience: 2 Years
Education Requirements
Diploma; Masters; Bachelor/Honors; Higher Secondary
Job Responsibilities
- Develop and curate engaging content for Instagram, Facebook, TikTok and other platforms (text, images, short videos).
- Plan and execute targeted boost campaigns to generate a minimum of 30 inbound calls per day.
- Formulate and implement social media strategies to increase brand awareness, engagement and lead generation.
- Manage organic and paid campaigns for promotions, travel packages and seasonal offers; monitor and optimize performance.
- Ensure brand consistency across all channels and maintain a uniform voice and visual identity.
- Monitor analytics (reach, engagement, clicks, conversions) and prepare reports with actionable insights.
- Stay current with travel industry trends, social algorithms and digital marketing best practices.
Required Skills
- Social media management (Instagram, Facebook, TikTok)
- Paid campaign setup and optimization (Facebook Ads Manager etc.)
- Analytics and reporting (Google Analytics, Sprout Social)
- Content creation tools (Adobe Creative Suite, Canva)
- Strong written and verbal communication
- Creative idea generation and basic video editing
- Lead generation and inbound call campaign experience
Benefits & Compensation
- Mobile bill reimbursement
- Performance bonus
- Salary review: Half Yearly
- Festival Bonus: 2
Job Description
Overview:Ayash Overseas is hiring a proactive and creative Digital Marketing Executive (Social Media Manager) to join our travel-focused marketing team. This job is ideal for a performance-driven marketer who can produce compelling social content, run effective paid campaigns, and deliver measurable inbound leads. This company circular is open to applicants in Bangladesh who are passionate about travel marketing and eager to apply modern digital strategies to grow brand awareness and bookings. Read this circular thoroughly if you want to apply.Why this job matters:This role directly influences brand perception and lead flow for travel products and packages.You'll design content and promotional campaigns that encourage users to call and convert—target: a minimum of 30 inbound calls per day from paid boosts and organic engagement.Work from our Motijheel office in Dhaka with a dynamic team focused on measurable growth.Key responsibilities:Content creation & curation: develop engaging text, image and short-form video content tailored for Instagram, Facebook, TikTok and other platforms to represent the travel services and offers.Call campaign management: plan and run targeted boost campaigns to generate at least 30 inbound calls per day; optimize targeting and creatives based on performance.Social media strategy: create and implement platform-specific strategies to increase brand awareness, engagement and lead generation.Campaign execution: manage both organic and paid campaigns for special offers, seasonal packages and new destinations; monitor KPIs and reallocate budgets to optimize ROI.Brand consistency: ensure a cohesive brand voice and visual identity across platforms, keeping messaging aligned with company values and travel positioning.Analytics & reporting: use tools such as Google Analytics and Sprout Social to measure reach, engagement, clicks and conversions; prepare regular reports and recommend improvements.Industry awareness: keep current with travel industry trends, digital marketing best practices and evolving social algorithms; apply new tactics and tools to stay competitive.Required experience & qualifications:Minimum 2 years proven experience as a social media manager or digital marketing executive, preferably within travel, tourism or hospitality.Hands-on knowledge of social media platforms, campaign management, and analytics tools (Google Analytics, Sprout Social, Facebook Ads Manager, etc.).Familiarity with content creation tools such as Adobe Creative Suite and Canva; basic video editing skills are a plus.Strong written and verbal communication skills and a creative mindset to generate fresh content ideas.Ability to work independently, manage multiple projects and meet deadlines.Preferred education: Diploma, Bachelor/Honors, Masters, or Higher Secondary as listed in the company circular.Skills the company is looking for:Social media content creation (text, image, video)Paid social campaign planning and optimizationPerformance analytics and reporting (Google Analytics, Sprout Social)Creative design tools (Adobe Creative Suite, Canva)Strong communication and project managementKnowledge of travel trends and customer behaviorBenefits & perks:Monthly mobile bill reimbursementPerformance bonusSalary review: half yearlyFestival bonuses (2)Workplace & job nature:Work at office: Dhaka (Motijheel)Job nature: Full TimeVacancies: 2How to apply:Online apply is available for this job. The job circular encourages eligible candidates from Bangladesh to apply promptly before the deadline. The company prefers male candidates aged 20 to 40 as specified in the circular. If you meet the qualifications and have a passion for travel marketing, prepare your resume and preferred portfolio links or example social posts/video clips, then apply through the advertised online channel. Use the mobile number provided in the listing for any direct queries.Notes:This job description has been prepared to help job seekers understand responsibilities, qualifications and benefits for the Digital Marketing Executive position at Ayash Overseas. The company circular and this job post are intended to be transparent about requirements and selection criteria so applicants from Bangladesh can make informed decisions when they apply.