Ghorer Bazar
Senior Marketing Leader — General Manager / Deputy GM (Marketing) to Drive Brand Growth
Dhaka
Deadline: 2025-10-18
1 Positions
Job Overview
Company: Ghorer Bazar
Location: Dhaka
Type: FullTime
Salary: Negotiable
Posted: 2025-09-18
Experience: 10 Years
Education Requirements
Bachelor of Business Administration (BBA)
Job Responsibilities
- Develop and implement comprehensive marketing strategies aligned with company objectives and KPIs.
- Conduct market research, competitor analysis and customer insights to identify growth opportunities.
- Design annual marketing plans, budgets and KPIs to monitor performance and ROI.
- Build and maintain a strong corporate brand image across both digital and traditional channels.
- Oversee advertising, PR and promotional campaigns to ensure consistency and effectiveness.
- Manage content strategy, corporate communications and media relations.
- Collaborate with the sales team to create lead generation and customer acquisition strategies.
- Identify and explore new markets, partnerships and product opportunities.
- Drive campaigns for product launches, pricing strategies and sales promotions.
- Lead digital transformation initiatives including SEO, SEM, social media and online advertising.
- Monitor trends in digital marketing, analytics, and emerging platforms.
- Oversee ATL and BTL campaigns to maximize market reach.
- Lead, mentor and develop the marketing team for high performance and creativity.
- Ensure compliance with organizational policies, ethical standards and industry best practices.
Required Skills
- Leadership and strategic planning
- Brand building and product marketing
- Digital marketing (SEO, SEM, social media, online advertising)
- Campaign management (ATL/BTL)
- Market research and analytics
- Communication, negotiation and presentation skills
- Team leadership and people development
- Commercial acumen and results orientation
Benefits & Compensation
- Salary Review: Yearly
- Festival Bonus: 2
Job Description
Ghorer Bazar is hiring an experienced marketing leader to join our team in Dhaka, Bangladesh. This job opening is ideal for an accomplished marketing professional who can lead brand building, drive large-scale campaigns, and translate market insight into measurable business growth. If you are looking for a challenging job in a growing company and want to apply your strategic and executional strengths in FMCG/retail/e-commerce environments, this circular outlines the role, responsibilities, skills, and how to apply.About the company: Ghorer Bazar is a consumer-focused company committed to providing safe and healthy food. The company values quality, customer satisfaction and inclusive hiring. This job advert (circular) targets senior marketing talent in Bangladesh who can lead digital transformation as well as traditional ATL/BTL activities.Role summary: The General Manager/Deputy General Manager, Marketing will develop and execute the company’s overall marketing strategy to strengthen brand positioning, drive business growth, and support sales targets across retail, corporate, institutional, and modern trade channels. This leadership job requires proven experience in brand management, performance marketing, product launches, and cross-functional collaboration with sales and product teams.Key responsibilities:Develop and implement comprehensive marketing strategies aligned with company objectives and KPIs.Conduct market research, competitor analysis and customer insights to identify growth opportunities.Design annual marketing plans, budgets and KPIs to monitor performance and ROI.Build and maintain a strong corporate brand image across both digital and traditional channels.Oversee advertising, PR and promotional campaigns to ensure consistency and effectiveness.Manage content strategy, corporate communications and media relations.Collaborate with the sales team to create lead generation and customer acquisition strategies.Identify and explore new markets, partnerships and product opportunities.Drive campaigns for product launches, pricing strategies and sales promotions.Lead digital transformation initiatives including SEO, SEM, social media and online advertising.Monitor trends in digital marketing, analytics, and emerging platforms.Oversee ATL and BTL campaigns to maximize market reach.Lead, mentor and develop the marketing team for high performance and creativity.Ensure compliance with organizational policies, ethical standards and industry best practices.Required experience and qualifications:Bachelor of Business Administration (BBA) or equivalent degree.At least 10 years of progressive marketing experience; 10–15 years preferred with 3–5 years in a senior leadership role.Experience in Manufacturing (FMCG), Multinational Companies, Food (Packaged), or E-commerce preferred.Proven track record of managing large-scale marketing campaigns and delivering measurable business results.Key skills and attributes:Strong leadership and strategic thinking abilities.Excellent communication, negotiation and presentation skills.Proven expertise in brand building, product marketing and digital campaign management (SEO/SEM/social media).Analytical mindset with ability to interpret market data and consumer behavior.Result-oriented, commercial mindset, and strong business acumen.Team development and people management skills.Other information & benefits:Job location: Dhaka, Bangladesh (work at office).Job nature: Full Time.Vacancies: 1.Salary: Negotiable; salary review yearly.Festival bonus: 2 (as per company policy).Ghorer Bazar is an equal opportunity employer, committed to a diverse and inclusive work environment.How to apply: This job supports online apply. Interested candidates should apply through the company website or contact the mobile number provided in the job circular. Visit the company site to apply and submit your CV and a tailored cover letter. Make sure to highlight your track record in FMCG/retail/e-commerce marketing and leadership examples.SEO & application notes: This job posting (circular) is targeted to professionals in Bangladesh seeking senior marketing roles. Use keywords such as job, company, circular, bangladesh and apply when searching or sharing this vacancy. The application deadline is clearly stated and candidates are encouraged to apply early.If you meet the above requirements and are ready to lead a dynamic marketing function at a growing company, please apply and be part of Ghorer Bazar’s next growth chapter.